Brand Brief, Goal, and Objectives

The Sohokai is an organization of more than 1,300 people around the globe who aspire to build upon their Soka liberal arts education by creating value everywhere we go. We aim to infuse the Soka values of humanism, pacifism, and global citizenship in our lives. The alumni association supports alumni by providing opportunities to engage with and give back to the university as well as opportunities for mutual support, encouragement, and inspiration.

Sohokai Brand Brief 

In summer of 2017, the Sohokai Board of Representatives engaged in an exercise to prepare a Sohokai “brand brief.” This brand brief identifies key features of the communication strategy including the who, the how, and the what of the association. This document helps to maintain consistency in communications to our membership. 

Key Brand Attributes 

Some important features and associations to the Sohokai organization include: 

  • Family-like 

  • Approachable and down-to-earth 

  • A forever connection to Soka 

  • Acknowledging and embracing diversity 

  • Globally-minded 

  • “Young founders” pioneering ideals or spirit 

  • Idealistic 

  • Using dialogue-focused “elevator speech” (What is the Sohokai in 30 seconds?). 

Sohokai Brand Overview

The core membership of the Sohokai are globally-minded lifelong learners who, having spent time at Soka University of America, are committed to the Soka ideal of value-creation. They seek camaraderie, support, and inspiration and to provide it to others. They are also likely to be individuals who aspire to enact the values and ideals of Soka into their chosen life-path around the world and throughout society.

Warm, familial, expressing solidarity, and internationally-minded.

The Sohokai makes alumni members feel connected, inspired, invaluable, and empowered–like Soka is in their hearts.

The Sohokai exists to support a steady stream of alumni committed to living a contributive life.

The Sohokai creates value by providing opportunities to alumni to engage with and give back to the university. We also create spaces to reconnect based on interests, location, and so on; spark meaningful exchanges; and celebrate our alumni members. 

Goal and Objectives

Over the next five years, the Sohokai Alumni Association will develop meaningful membership engagement with the university and among each other. 

Our objectives are to:

  • Better understand alumni membership needs and demographics 

  • Develop a communication strategy 

  • Strengthen membership identity 

  • Strengthen and empower alumni leaders 

  • Regional Chapter Reps, Class Reps, Academic Committee, Interest Groups 

  • Elevate the Regional Chapter Annual Meeting 

  • Increase annual giving participation 

  • Create opportunities for professional development 

Have another question?

Contact us at Sohokai@soka.edu